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Qualitative vs quantitative research  (गुणात्मक तथा मात्रात्मक अनुसंधान)

Lesson 2.7


Qualitative (गुणात्मक)Quantitative (मात्रात्मक)
Focus is onExploring ideas and formulating a theory or hypothesis.Testing theories or hypothesis and making generalization.
Used toUnderstand concepts, thoughts or experiences. Gather in-depth insights on topics that are not well understood.Used to test or confirm theories, assumptions or hypotheses. Establish generalizable facts about a topic.
ProcessTheory is data driven, and emerges as part of the research process, evolving from the data as they are collected.Research is used to test a theory and ultimately support or reject it.
Nature of dataDescriptive, and regards phenomenon which can be observed but not measured, such as language.Quantitative data is information about quantities, and therefore numbers.
Examples of dataPhotographs, videos, sound recordings, artifacts, documents, and cultural records, to the use of visual materials or personal experience.Numerical questionnaire Categorical data,  Scores (nominal, ordinal, interval  or ratio)
Data collection methodsInterviews, ethnography, discourse analysis, Literature review, Case studies, Focus groups, diary accounts.Surveys, experimental research, content analysis, Controlled Observations, rating scale, questionnaires
Sample sizeRequires few respondentsRequires many respondents
Que. TypeOpen-ended questionsClosed (multiple choice) questions
When to useUse qualitative research if you want to understand something (concepts, thoughts, experiences)Use quantitative research if you want to confirm or test something (a theory or hypothesis)
EnvironmentResearcher study things in their natural settingsManipulative environment can be created by controlling variables
Key terms areunderstanding, context, complexity, subjectivitytesting, measurement, objectivity, replicability
Design of the studyevolves during the research, and can be adjusted or changed as it progresses.is determined before it begins.
Existence of realityThere is no single reality, it is subjective and exist only in reference to the observer.Reality is objective and exist separately to the researcher, and is capable of being seen by anyone.
AnswersApproach is exploratory and seeks to explain ‘how’ and ‘why’ a particular phenomenon, or behavior, operates as it does in a particular context.‘What’ and ‘how much’
AnalysisMore difficult to analyzeEasy to analyze  as compare to qualitative
Data Analysis techniquesQualitative content analysis, grounded theory thematic analysis discourse analysis.Descriptive and inferential Statistics can be used. Like mean, median mode, frequency, correlation or causation, reliability and validity.
Results areExpressed in words.Expressed in numbers and graphs
ResultsCan be valid and reliable and depend on the skills and expertise of the researcherCan be valid and reliable and depend on the measurable devices and statistical tools
Subjective/ ObjectiveSubjectivity is present (biased) researcher point of view is highly involve in the data.Objectivity is present (without bias), researcher point of view is separated from the data.
 More interactive and creative processLess interactive and creative process.
ApproachHolistic in approach, (researcher works on all aspects of different variable)Particular in approach (focused on variable)
Process isInductiveInductive to deductive
SamplingNon- Probability samplingProbability sampling
Data isVerbalMeasurable
Validity/ reliabilityThe problem of adequate validity or reliability is a major criticism.validity or reliability of data and results is easy.
Knowledge requireNo need to know statistical analysis. But Analysis of qualitative data is still difficult and expert knowledge of an area is necessary to try to interpret qualitative data, and great care must be taken.Poor knowledge of the application of statistical analysis may negatively affect analysis and subsequent interpretation
Study typeIn-depth study of particular phenomena require.Variability of data quantity require.
Software useLess software are available… which require high expertise .Rapid analysis can be done through software
ReplicationReplication is difficulty to doReplication can be done by others
economic-Less economic-à require more time & costEconomic in natureà require less time and cost
Researcher contributionwithout the active participation of the researcher, no data can be collected.No specific role of researcher in data collection.
Involvement in the fieldBecause of close researcher involvement, the researcher gains an insider’s view of the field. This allows the researcher to find issues that are often missed (such as subtleties and complexities) by the scientific, more positivistic inquiries.Because of less researcher involvement directly with the subjects, the researcher not able to gain an insider’s view of the field.
RoleIt plays the important role of suggesting possible relationships, causes, effects and dynamic processes.It plays the important role of testing & verifying relationships, causes and effects.
ClarityIt allows for ambiguities/contradictions in the data, which are a reflection of social reality.Less possibility for ambiguities/ contradictions in the data.

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